Maximize the full potential of your data with a Customer Data Platform (CDP)

Enhance control over your data and deliver real-time personalized customer experiences. Discover how Datumo’s CDP outperforms traditional solutions in driving business growth.

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What is CDP?

Customer data is scattered across multiple systems - CRM, marketing tools, content platforms and more. Over time, gaining a complete view of the customer becomes challenging. CDP collects and unifies this information into a single, consistent profile. You get access to structured and accurate data in one place.

Data management doesn’t have to be a challenge - CDP is the key to seamless data handling.

The key benefits of our CDP solutions

360° customer profiles

A comprehensive view of each customer through data integration from various interaction channels.

Personalized in-app content

Increased engagement and sales through personalized product recommendations, supporting cross-selling and up-selling

Targeted marketing personalization

Improved conversion rates by delivering optimal actions to consumers at every stage of their buying journey.

Solution based on open-source technologies

Flexibility, security and reduced operational costs.

Independence from external vendors

Datumo designs solutions that provide flexible adaptability to your business needs.

I would like more information

Explore Datumo’s case study and see the real-time CDP in action

Datumo designed and implemented one of the largest CDP in Poland for a mobile application of a leading retail industry player.

CLIENT

A leading Polish network of small convenience stores serving millions of customers daily. With decades of market presence, the company is a key player in modern retail.

Goal

Enhance customer experience by implementing a real-time CDP, allowing for seamless data collection, integration and personalized interactions across multiple sources.

Challenges

Fragmented data across multiple systems hindered a unified customer view, while handling 20,000+ requests per second required a scalable, high-performance solution with real-time personalization.

Solution

Datumo developed a high-performance CDP. Its optimized technology stack ensured fast implementation, seamless integration, and real-time personalization, enhancing customer engagement under heavy loads.

Explore Datumo’s case study and see the real-time CDP in action

Datumo designed and implemented one of the largest CDP in Poland for a mobile application of a leading retail industry player.

CLIENT

GOAL

Challenges

Solution

Inside the architecture of the solution

Discover the core business value in our case study

Full data control

The client manages the entire data collection and processing pipeline, handling 5+ million active users and 50+ million messages daily.

Vendor independence

An open-source core eliminates vendor lock-in, ensuring full flexibility and cost optimization.

Real-time integration

The system processes 20K+ messages per second, seamlessly integrating with marketing, analytics and personalization tools in less than 1 second.

Datumo at Google Cloud Summit

At Google Cloud Summit 2024, our CTO, Michał Misiewicz, presented one of the largest CDP implementations in the retail industry.

Learn how data-driven strategies improve business performance, enhance customer engagement and support real-time decision-making.